We deploy traditional research techniques via field intercept, in-home interview and over the Internet
to provide our clients with an extensive portfolio of reliable research solutions that uncovers deep
understanding and perspective on the active lifestyle community.
Attitude, Usage, and Awareness (ATU) Tests
Do active lifestyle consumers know you exist? And if they do, what pre-conceived notions about your
brand have they already developed? We can help you uncover active consumers' awareness and familiarity
of your product. ATU tests can also help to evaluate how usage patterns differ across category users
and target audiences, and provide estimates on your product's potential to convert awareness into eventual
sales.
Advertising Awareness/Effectiveness
Is your message getting through to the “Gen-A” community? Is the audience hearing it the way you intended
to say it? Use this tool to measure the effectiveness of your campaign among loyal and potential users
while validating that your marketing campaign meets its goals across targeted market segments.
Brand Awareness
Has the active consumer adopted your brand into their daily lives? Measure category users, prospects,
and the “Gen-A” community’s knowledge of your brand on an unaided (top of mind) and aided basis.
New Product and Concept Tests
If you build it, will they come? We can gauge active consumers' reaction to a potential new product
with respondents who closely resemble your target consumer, and can also investigate pricing levels
and product positioning relative to existing competitors.
Purchase Intent
What compels active consumers to choose one product or service over another? To find out, we can
measure active consumers' likelihood to purchase based on awareness, perception, and attitudes toward
your product or service.
In-home Product Tests
It's a great product, but will active consumers use it? Using the Internet, We can place and conduct
hands-on product tests with active customers and prospects in their own homes. Using the Internet, diary
and diary perception data collection is much easier and quicker. In addition, emails can be sent to remind
the respondents to test the product. The insight gained from such tests is invaluable to both marketers
and product developers.
We deploy traditional research techniques via field intercept, in-home interview and over the Internet
to provide our clients with an extensive portfolio of reliable research solutions that uncovers deep
understanding and perspective on the active lifestyle community.
New Product and Concept Tests